How artificial intelligence may be making you buy things
By Jane Wakefield
"Our AI system tracks people's behaviour patterns rather than their purchases, and the more you shop the more the AI knows about what kinds of products you like," he says.
"The AI module is designed not only to do the obvious stuff, but it learns as it goes along and becomes anticipatory. It can start to build a picture of how likely you are to try a different brand, or to buy chocolate on a Saturday."
And it can offer what he calls "hyper-personalised offers", like cheaper wine on a Friday night.
Ubamarket has struggled to persuade the UK's biggest supermarkets to adopt the app, so it has instead done deals with smaller convenience shop chains in the UK including Spar, Co-op and Budgens, stores not traditionally associated with hi-tech.
Take-up of the app remains low but it is growing, in part thanks to the coronavirus pandemic, which has made people more reluctant to touch tills or stand in queues.
"With the app we have found that the average contents of a basket are up 20%, and people with the app are three times more likely to return to shop in that store," says Mr Broome.
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